Packaging tells stories.

Stories sell products.

Bring your packaging to life with a story!

Are you looking for packaging that will make a lasting impression and boost your sales? We understand your concerns about the design process feeling too subjective, which is why PKG offers our innovative Consumer First® approach. By involving your target consumers in the design and testing process, we can ensure that your packaging not only stands out, but also effectively communicates your brand story to drive sales. With our proven approach, you can trust that your packaging will be a key driver of success for your brand.

Beloved brands we've designed packaging for:

Custom packaging design services tailored to your specific needs. PKG delivers results you can measure.

We apply consumer insights and take a holistic approach to packaging design. Founded in 2012, PKG is an award-winning packaging design agency that can jump start the next chapter for your brand's story and packaging with the right mix of the following services.

Brand Strategy

We dig in to understand the interests, attitudes and behaviors of your consumers to help us better connect with your target audience. It's a key part of positioning your brand for success that discovers insights around your category, competition and unique selling proposition.

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Brand Identity

The right logo design and brand name will create a unique brand identity that's memorable. PKG has specialists to help you determine which ones are best for you. We're brand naming experts and designers of logos for national and regional brands. All which are tested to resonate with consumers.

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Packaging Design

Creating the right balance of visual and structural packaging designs will attract shoppers and establish your competitive advantage at shelf and online. PKG will customize a strategy to fit your needs. From graphics, photography, copywriting, and print-ready files, we're the experts.

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PKG's packaging drives marketing performance.

Packaging design is a powerful tool in driving marketing performance by creating a strong brand identity and creating a powerful emotional connection with potential consumers. By focusing on creating a unique, memorable, and attractive package design through storytelling, we help our clients' brands create a sense of trust, credibility, and loyalty with their shoppers. Additionally, our packaging design helps differentiate your brand and product from its competitors, making it stand out on store shelves and online. By utilizing our Consumer First® process where we collaborate with your consumers to design and test the packaging designs ahead of time, Marketers can be confident about increasing brand recognition, reaching a larger audience, and ultimately driving sales.

Recent Work

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See our Work

Consumers Talk.
We Listen.

Looking at product packaging from a customer’s point-of-view is the key to our Consumer First® process. Modeled after Nielsen’s BASES, we focus on the three main factors relevant to packaging design:

Catch Attention
Connect Message
Communicate Clearly

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Our Story

As a team of passionate storytellers, PKG is committed to collaborating with your consumers to discover the best ideas for your brand and packaging design. We value creativity, teamwork, and the voice of the consumer. After all, a great story engages its audience and we can help build your brand with an engaging package.

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